TODAY’S DAILY RECORD CELTIC STORY: A MASTERCLASS IN NEGATIVE SPIN
- BY LIAM CARRIGAN
- 5 days ago
- 2 min read
In some ways, you’ve got to hand it to the Daily Record.
It takes a very specific skill set, and a very focussed contempt for one football team to try this hard to draw a negative from the impending sale of Nicholas Kuhn to Como.
A sale which will bring the 5th highest profit on a player in Celtic’s history.
According to Daily Record Celtic’s Huge Profit is Just “Cutting our Losses”
And yet, with today’s error-strewn spewing of word salad, that’s exactly what the Daily Record has done.
It’s not actually clear from the layout of the story, which player the Daily Record is having a go at when they say “Celtic Cut their Losses on 4 Million Man”.
However, the story goes on to talk at length about Nicholas Kuhn’s impending transfer to Como, before briefly mentioning Maik Nawrocki’s impending loan to Hanover 96 in the German Bundesliga 2nd Division.
Celtic signed Kuhn for 3.5 million pounds, and Nawrocki for an undisclosed fee believed to be in excess of 4.3 million, so neither fits the moniker of this “4 million man” the article speaks of.
Am I being pedantic, or is it unreasonable to assume that in an article where 80% of the copy discusses one player and a single paragraph addresses the other, that the headline refers to the former?
Which is it Daily Record? Extremely poor editing? P*ss poor journalism? A limp attempt at attention seeking?
Maybe this story is a delightful combo of all of the above.
Whatever it is, it isn't journalism.
Kuhn cost Celtic 3.5 million and we will get something in the range of 16.5 million back. I’m going to assume the Daily Record’s calculator has gone a bit wonky, because no other reputable publication is running the 17.2 million figure they’ve quoted in today’s utter mess of an article.
Anyway, that’s a massive profit on a player who, as I said earlier today, gave Celtic his best for about 6 months, before his form tapered off.
As for Nawrocki, well, it’s a loan with an option to buy, and word is the fee will be in the range of what Celtic originally paid for him. So, that hardly fits “cutting our losses either”.
Even if Celtic did sell him for a lower fee than we initially paid, such a deal with Hanover won't be concluded until next summer, and will, in all likelihood be dependent on them gaining promotion back to the German top flight.
It’s quite sad that once again, in a time when both Celtic and Rangers are being proactive in the transfer market, that the Daily Record once again strives to find the negative in it all. Or in this case, where no such negative exists, they manufacture one of their own design.
It’s sad, it’s pathetic, but really, should we expect any less at this point from the Record?
